Lead generation is a great way to get more customers for your business. It saves you time and effort compared to waiting for leads to come in organically, but it can be expensive. When you hire a lead generation company, you're essentially renting out their channel and having them turn on the tap. The cost of lead generation varies depending on the Opportunity to Sale Ratio (how close you are to converting a prospect into a customer out of the total number of leads), the type of lead generation service you use, and the tools that will be used.
Before signing up for any lead generation service, it's important to be clear about what you're willing to pay. Here, you get what you pay for, as many of the cheaper solutions don't do a good job of pre-qualifying leads. Larger companies tend to use more expensive marketing strategies, such as hiring an outsourced lead generation team or an in-house team, as they can generate large leads. However, if your Return on Investment (ROI) is low, you may not be willing to pay for capturing and generating leads.
When considering working with a B2B lead generation service, it's important to have a very specific definition of leads. If the cost per lead is greater than your value, it's time to rethink your lead generation strategies. On the other hand, if your ROI is high, you'll be more likely to get leads and they will be valued at a higher cost.